{"id":2010,"date":"2021-06-01T10:45:44","date_gmt":"2021-06-01T08:45:44","guid":{"rendered":"https:\/\/masterplan.creativehubfrankfurt.de\/?page_id=2010"},"modified":"2022-05-02T12:15:15","modified_gmt":"2022-05-02T10:15:15","slug":"emerging-from-the-crisis","status":"publish","type":"page","link":"https:\/\/masterplan.creativehubfrankfurt.de\/en\/emerging-from-the-crisis\/","title":{"rendered":"EMERGING FROM THE CRISIS"},"content":{"rendered":"\t\t
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Emerging from the Crisis with Creativity<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Developing New Prospects for the Economy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dr. Olaf Meier & Lena Papasabbas,
Zukunftsinstitut Frankfurt<\/a><\/span><\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The climate crisis and the ongoing COVID-19 crisis pose unprecedented challenges to both businesses and society at large. Creativity is indispensable if we want to overcome them; at the same time, crises unleash creative forces that are otherwise bound up in set structures. Locations with a strong creative economy therefore reap enormous benefits in times of crisis: not only are they better positioned to cope with crises large and small, but they also have more efficient ways of drawing new potential from them. After all, creativity is an indispensable factor when it comes to resilience and adaptability. Yet, it is not only crises that promote and require creativity \u2013 so do the permanent societal changes.<\/p>

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Megatrends \u2013 the Deep Currents of Social Change<\/strong><\/p>

Being able to deal with crises means being able to deal with change. In trend research and futurology, changes and their dynamics are under constant scrutiny, even though not every change is predictable, as COVID-19 impressively proved. Some changes come suddenly. Most major change processes, however, can be easily observed because they unfold slowly and continuously. These large deep currents of change affect every part of the economy and society. The Zukunftsinstitut has identified the following twelve important megatrends:<\/p>

  • Individualisation<\/li>
  • Urbanisation<\/li>
  • Gender Shift<\/li>
  • Knowledge Culture<\/li>
  • Neo-ecology<\/li>
  • Connectivity<\/li>
  • Safety and Security<\/li>
  • New Work<\/li>
  • Globalisation<\/li>
  • Mobility<\/li>
  • Health and wellbeing<\/li>
  • Silver Society<\/li><\/ul>
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    Megatrends usually unfold over decades. Even if they act in the background for a long time, they can be the foundations for comparatively rapid breakthroughs on the markets but also for disruptions. However, their developments themselves can be influenced by sudden changes in conditions, such as the COVID-19 pandemic did; they can accelerate, slow down or change their character. Megatrends, in the long term, reshape entire societies and not infrequently force entire industries to rethink their structures and business models. That is why the work with megatrends is an indispensable tool for politics, management and strategic planning.<\/p>

    \u00a0<\/p>

    Megatrends and the Creative Industries<\/strong><\/p>

    All megatrends affect the urban creative industries. In general, however, and considering the current situation of the COVID-19 pandemic, the six outlined below are of particular interest to them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \nGlobalisation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Border closures, mobility restrictions and general uncertainty during the crisis have meant that the Local has regained a great amount of importance. However, not as an antipole to globalisation \u2013 but as a part of it. This development is the trend toward glocalisation<\/em>: a continued increase in internationalisation and global interdependence on the one hand \u2013 and the revival of the local as well as the creation of regional cycles on the other.<\/p>

    During the crisis, people increasingly bought products from local sources because they wanted to be close to their producers \u2013 or because goods from other regions of the world were simply unavailable. Companies switched their supply chains to regional suppliers or their own production of needed components because the global supply chain was at a standstill. This does not make global trade relations irrelevant, but it reduces the senseless excesses of globalised markets, which then creates new, hybrid structures for more resilient businesses. This means that cities, regions and companies must question their own global dependencies and develop and promote \u201cglocal\u201d structures. At the same time, global solidarity is growing \u2013 worldwide movements such as Fridays for Future, #Metoo or Black Lives Matter are mobilising especially young people. This young generation brings a new self-image of cosmopolitanism, sustainability and post-materialism. They are the pioneers of change, the creative elites \u2013 they are shaping the future.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Cities should see themselves as global cities and develop even stronger networks in the future to attract and retain them. They can avoid the danger of uniformity by creating lively links to local history, culture and economy as well as to the residents and nature in the vicinity. This way they can become authentic Glocal Cities<\/strong>.\u00a0<\/p>

    Best Practice: UNESCO Creative Cities Network<\/em><\/p>

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    \nUrbanisation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    The quality of urban life stands and falls with its cultural attractions. During the COVID-19 pandemic, this was largely non-existent, and the advantages of urban life were reversed. The disadvantages, on the other hand \u2013 little private space along with high levels of air, noise and light pollution \u2013 became more present than ever before. The crisis has sparked a new discussion of values about what constitutes a liveable city and what is needed to make it so. Progressive metropolises such as Paris, Barcelona or Portland in Oregon are focusing on the idea of hyperlocality<\/strong>. Its core idea is that a city\u2019s inhabitants can find all their everyday needs within walking distance of their own home. This minimises congestion and pollution, while also improving the quality of life. For this, a transformation of the city, space and mobility is required, which presupposes new political priorities on a local level.<\/p>

    Finally, cities must be thought together with their surrounding regions to a much greater extent in the future. A key strategy for better connecting the regions with each other is the investment in digital infrastructures. Where it once was dismissed as being backward, the country is now gaining in power. The pandemic has intensified the yearning for rural areas, where the world seems to be still intact even in a state of emergency: rural regions offer more space, more nature and lower health risks. Urban development specialists and resident companies will have to do much more in the years to come to strengthen their attractiveness as a location. After all, they are increasingly competing not only with other progressive cities but also, more and more frequently, with rural regions. Cities must therefore enable the new instead of merely manage old structures.\u00a0<\/p>

    Best Practice: Torino City Love, Turin<\/em><\/p>

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    \nNeo-Ecology<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Environmental awareness has gone from being an individual lifestyle to a social movement. As a key element of the Sustainable Development Goals (SDGs) set by the United Nations in 2016, ecological sustainability is now a strong driver of global and local developments and initiatives. Neo-ecology as a megatrend is not only causing a realignment of values in the global society, everyday culture and politics, it is also \u2013 especially for a generation that has grown up in times of interconnectedness, prosperity and globalisation \u2013 made sustainability a central part of life. This includes a turning away from ideologies, political rhetoric and status struggles.<\/p>

    This young generation stands for a new pragmatism, for a networked thinking and a new seriousness \u2013 all of which are fuelled by the knowledge that change is possible: they have experienced how their concern to stop climate change became a global movement within weeks and how very quickly politicians can suddenly shut down the economy during a pandemic. The representatives of this generation are crisis-tested and will transform the economy in the decades to come. Not only are they taking critical consumption to a new level, as employees, but they are also no longer willing to spend themselves for material purposes. As a result, they are turning the logic of the meritocracy on its head and the days of \u2018higher, faster and further\u2019 are coming to an end.<\/p>

    It is becoming increasingly apparent that just a \u2018keeping it up\u2019 is no longer an option. The solution to the climate crisis is as much a societal task as the solution of the COVID-19 crisis was \u2013 we can only succeed when all areas of society realign themselves towards a progressive post-growth paradigm. Thus, politicians face the task to expedite this change through appropriate regulations and incentives.<\/p>

    Best Practice: Culture and Climate Change Handbook for City Leaders<\/em><\/p>

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    \n<\/b>Knowledge Culture<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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