{"id":1940,"date":"2021-06-01T09:41:28","date_gmt":"2021-06-01T07:41:28","guid":{"rendered":"https:\/\/masterplan.creativehubfrankfurt.de\/?page_id=1940"},"modified":"2023-03-20T11:30:35","modified_gmt":"2023-03-20T10:30:35","slug":"frankfurt-creative-city","status":"publish","type":"page","link":"https:\/\/masterplan.creativehubfrankfurt.de\/en\/frankfurt-creative-city\/","title":{"rendered":"FRANKFURT. CREATIVE CITY."},"content":{"rendered":"\t\t
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FRANKFURT. CREATIVE CITY.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Master Plan for the Creative Industries \u2013 an Instigation for Frankfurt as a Business Location <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Frankfurt am Main appreciates its creative minds. Just as it appreciates the enormous part they play on a daily basis by putting their heart and soul into corroborating its reputation as a vibrant and innovative metropolis. This reputation is the result of joint efforts \u2013 together with the creative minds, we have established a solid economy and commerce in FrankfurtRhineMain with only positive effects in recent years: a steady and tremendous growth as well as interconnections between the creative and all other economic sectors.<\/p>

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An Economic Powerhouse<\/strong><\/p>

One thing is for certain: the culture and creative sectors are of major economic importance.\u00a0Frankfurt is the powerhouse of Hessen\u2019s culture and creative industries<\/strong>. Our city\u2019s cultural and creative industries do not only attract other creative minds, but they also attract other sectors. The cultural and creative industries function cross-sectionally and act as a magnet for cluster and location activities. Another, rather special factor plays a large part in this: more than 170 different nations live and work in Frankfurt am Main today. They all signify a peaceful community as well as a lively cultural and social exchange, which, in turn, is the breeding ground for creativity. The creative industries make a decisive contribution to a location\u2019s positive image.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Frankfurt’s Hi<\/strong>ghlights<\/b><\/p>

The creative location FrankfurtRhineMain is an international play of distinction: world-renowned game studios develop and distribute their gaming products, which are used millions of times, from right here, from Frankfurt. AI companies and 3D pioneers research new applications that make the virtual room come alive through XR and VR technologies. This way, they herald an utterly new era that is shaped and driven by technological developments and digital media. Yet, it is not about innovation for its own sake. The famous examples found in architecture and design underline the fact that Frankfurt\u2019s creative minds always also react to current cultural and socio-political developments: The \u201cNew Frankfurt\u201d with its modern housing estates and the \u201cFrankfurt Kitchen\u201d influenced design history \u2013 just as FUTURA did, the font that was developed in the same circles. Albeit this is just one of the reasons why Frankfurt am Main is home to several renowned communication and design agencies working on solutions to everyday problems.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The Starting Gun: the First Review of the Creative Industries<\/em> in 2008<\/strong><\/p>

The city recognised the importance of the creative industries early on and published its first Review of the Creative Industries <\/em>for Frankfurt as early as 2008. What followed can only be described as a success story. In 2009, the Competence Centre for Creative Industries was established by the Frankfurt Economic Development <\/strong>as a contact point for all matters concerning the creative sector.<\/strong> Biannually, the centre submits a report to the city council that outlines the city\u2019s efforts to promote the creative sector and its development in Frankfurt. The Competence Centre\u2019s team also supports and advises all creative minds, companies and initiatives in Frankfurt, if need be. This way, ground-breaking initiatives and activities have been implemented together with numerous actors.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2020: It is Time for a Master Plan<\/strong><\/p>

To be able to compete with other locations, it is important to build on successes and develop the location further \u2013 thus remaining attractive for qualified staff, enterprises, businesses and creative minds. To this end, the municipal has specified the future developments towards a Master Plan for the Creative Industries<\/em>, the biggest concern of which is the sustainable future development and the strengthening of the creative industries.<\/p>

\u201cIt is all the more important to strengthen the city\u2019s emotional attractiveness and to also score points with creativity and innovation,\u201d as we put it in the Coalition Agreement of the city of Frankfurt am Main CDU + SPD + DIE GR\u00dcNEN 2016\u20132021. \u201cWe have made it our mission to further establish Frankfurt am Main as a creative location and to expand the potential that the location has to offer for creative professionals. [\u2026] To this end, a master plan for the sector shall be developed.\u201d<\/em><\/p>

However, we were confronted with an unexpected and an all-new situation in 2020: due to the COVID-19 pandemic, we were unable to realise many of the forward-looking projects, just as events and projects that had been a long time in the making had to be cancelled. The development of the Master Plan for the Creative Industries fell precisely into this period, and yet the team at the Frankfurt Economic Development succeeded in mastering this challenge even under the given circumstances. Many of the distinguished players who contributed to it are luminaries in their respective fields, for example from the Frankfurt University of Applied Sciences, the Zurich University of the Arts, the Zukunftsinstitut Frankfurt as well as numerous other industry partners. They have all contributed their professional and international expertise to the complex topics of the Master Plan and formulated recommendations for action.<\/p>

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Next Steps: Prioritising and Getting Started<\/strong><\/p>

The Master Plan brings together exciting analyses and identifies recommendations for action. It is intended as a blueprint, offering food for thought and providing important impetus for the upcoming legislative period. It also entrusts the city and the Frankfurt Economic Development with the Competence Centre for Creative Industries with the function of \u201cfuture enablers.\u201d Now, together with the cultural and creative industries, its people and stakeholders, it is time to take the next step. Participatory formats must be used to initiate a process to jointly prioritise which proposals will be pursued and implemented.<\/p>

The city wishes to emphasise especially one point with its Master Plan, considering the developments of recent years: as an industry of the future, the creative industries can be a valuable guide out of the crisis.<\/strong> With all its facets, it makes a significant contribution to the success of a business location. That is why creative minds need our appreciation and support: to make the city, the economy and society fit for the coming decades with innovations and new formats – both offline and online. Innovative thinking is the only way to shape the future.<\/p>

The city of Frankfurt am Main will do its best to support and promote the creative industries. Everyone is invited to be part of this design process for Frankfurt. The Creative City.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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FRANKFURT. CREATIVE CITY. The Master Plan for the Creative Industries \u2013 an Instigation for Frankfurt as a Business Location Frankfurt am Main appreciates its creative minds. Just as it appreciates the enormous part they play on a daily basis by putting their heart and soul into corroborating its reputation as a vibrant and innovative metropolis. […]<\/p>\n","protected":false},"author":2,"featured_media":1943,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1940","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCreative City | Masterplan Kreativwirtschaft Frankfurt<\/title>\n<meta name=\"description\" content=\"The Masterplan Kreativwirtschaft 2021-2026 - Providing impetus for the business location and the Creative City Frankfurt am Main. 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